"Al palato non si comanda"

A slice of Ham is not just a slice: it is a small universe of pleasure made of Quality, Tradition and Balance.

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Genuine, properly made

Our cured meats tell the story of respect for tradition combined with a vision of the future characterised by things done genuinely, as they should be.

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Since 1966 in Friuli, the family of cured meats made in the right way.

For generations we, the Vida family, have been passionately producing traditional Friuli salami, turning them into authentic masterpieces of taste. We do this using only natural ingredients of the highest quality, combining the ancient recipes and know-how of our pork butchers. We embrace the concept of sustainability by preferring raw materials from our land and our farms, respecting the territory that surrounds us and the people who share our growth.

The Salumi

The art treasured by the Vida family and its pork butchers does not seek compromise in terms of quality. This is why we search for the best ingredients and combine them with exclusive recipes, inspired by tradition but always with an eye on the needs of modern consumers. From the supply chain of pigs born and bred in Friuli Venezia Giulia, to the supply chain certified by organic farming, the choice is wide and the controls are always scrupulous.

Our online shop, to bring home the taste of good, simple things.

The always-available showcase of our cold cuts, where you can discover the convenience of home delivery of your favourite products. We are studying the best way to get to you while maintaining the high quality of our delicacies... We are coming!

Free-range animals, according to nature

Since 2000 we have embraced the organic philosophy. Luigi Vida Bio pigs are free to roam freely in the open air, in large spaces dedicated to them, feeding on natural food, free from GMOs, pesticides or chemical herbicides. For us in the Vida family, organic does not just mean certification and controlled traceability. It means respecting the times and methods of an ancient process that focuses on respect for the products that nature offers us, combined with the highest standards of production.